The role of higher education admissions officers is essential to shaping the student body and ensuring that the institution attracts, admits, and retains a diverse, talented, and motivated student body. However, the work of admissions professionals is becoming increasingly complex and challenging, particularly in the face of growing competition, rising costs, and changing demographics. To help admissions officers address some of these challenges and reprioritize their time, institutions are turning to intelligent automation solutions for document and data-heavy processes, such as transcript processing.
The Crucial Role of Admissions Officers in Higher Ed
The importance of admissions officers in higher education cannot be overstated. Admissions professionals play a critical role in shaping the future of their institution by selecting candidates who will contribute to the academic community, promote institutional values, and enhance the educational experience for all students. Admissions officers must balance multiple considerations, such as academic achievement, extracurricular involvement, community service, and personal qualities, to make well-informed decisions. They must also navigate ethical and legal considerations and communicate with prospective students and their families throughout the admissions process.
However, the workload of admissions officers is increasing, as institutions face mounting competition for a limited pool of applicants, rising costs, and shifting demographics. In many cases, admissions professionals spend significant amounts of time manually processing and evaluating transcripts, which can be tedious, time-consuming, and error-prone. This leaves them with less time to focus on higher value tasks such as recruiting, counseling, and supporting prospective students, collaborating with faculty and staff, and developing new programs and initiatives to promote institutional growth.
Freedom: The Sidekick Admissions Officers Need
Intelligent automation solutions, such as Shamrock’s Freedom transcript processing software, can help admissions officers reprioritize their time and focus on more strategic tasks. Freedom is a powerful transcript processing platform that uses intelligent algorithms and natural language processing to automate and streamline the transcript evaluation process. Freedom can extract data from transcripts, convert it into a standardized format, and match it with the institution's admission requirements and articulation databases. This reduces the need for manual data entry and evaluation, saves time, and improves accuracy, allowing admissions officers to focus on other critical tasks. And without the need for manual data entry, transcript processing is fast – often allowing a response back to the student within 3 days.
Read more: Faster Admissions, Better Results
By using Freedom, admissions officers can reprioritize their time and focus on tasks that require their expertise, such as developing innovative recruitment and retention strategies, collaborating with faculty and staff to align admissions criteria with institutional goals, and providing personalized support and guidance to prospective students. This can have a significant impact on the institution's ability to attract and retain a diverse, talented, and motivated student body, and promote academic excellence, institutional values, and growth.
The benefits of using Freedom for transcript processing are numerous. Some of the key advantages include:
· Increased efficiency: Freedom can process and evaluate transcripts at a faster rate than manual data entry, reducing the time required for evaluation and decision-making. Admissions officers can provide notice back to students in as little as 3 days.
· Improved accuracy: Freedom uses machine learning and natural language processing to extract data from transcripts accurately, reducing the risk of errors and ensuring consistency in the evaluation process.
· Enhanced transparency: Freedom provides real-time data on the transcript evaluation process, allowing admissions officers to track progress, identify bottlenecks, and make informed decisions.
· Greater flexibility: Freedom can be customized to meet the specific needs of the institution, allowing admissions officers to tailor the evaluation process to align with the institution's goals and admission criteria.
· Reduced costs: By automating the transcript evaluation process, institutions can reduce the need for manual data entry, lower staffing costs, and improve operational efficiency.
The role of admissions officers in higher education is essential, and their workload is becoming increasingly complex and challenging. Overall, the use of intelligent automation solutions like Freedom can have a significant impact on the role of admissions officers in higher education. By reprioritizing their time and focusing on more strategic tasks, admissions officers can help shape the future of their institution, attract and retain a diverse, talented, and motivated student body, and promote academic excellence, institutional values, and growth.
Interested to learn more? We’re process experts! Contact us today to see the transformational power of Freedom up close for your organization.